When men join the cause of gender equality, they become part of the solution to a problem that affects them personally and directly not just as citizens but also as men. The conference opened by the President of Iceland, Guðni Thorlacius Jóhannesson, and Secretary General of the Council of Europe, Marija Pejčinović Burić, followed the Icelandic Barbershop method, which encourages men to engage in discussions about gender equality. The conference focused on three key themes: the negative impacts of social norms and gender stereotypes, men's role in gender equality in care, and the role of men and boys in combating violence. The conclusions were that successful policies and programmes that envisage men and boys as agents of change for gender equality should operate along three axes: 1. Educate men and boys, by giving them the tools to understand how seemingly innocuous behaviours may be at the bottom of a pyramid of violence; and by engaging them in a dialectic process of understanding what they need to do to become active agents of change. 2. Challenge men and boys to question and reject societal norms that perpetuate negative stereotypes; to become active agents of change; to speak up and call other men out for violence and toxic behaviours. 3. Inspire men and boys to be the best version of themselves, and to embody a positive vision of masculinity.
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