CHILD FRIENDLY DOSTA! CAMPAIGN VIDEO SPOT/CLIP
BACKGROUND
"Dosta", a word in a variant of the Romani language meaning "enough", is the title of an awareness raising campaign, launched by the Council of Europe aimed at bringing non-Roma people closer to Roma citizens by breaking down the barriers caused by deeply rooted prejudice and stereotypes.
The Dosta! campaign is a response to the need to combat the distinct racism, discrimination and intolerance that many Roma face in Europe today, despite the fact that Roma have lived in Europe since the 13th century. The various tools and resources developed so far for the campaign, address an adult audience and include videos, radio clips, exhibitions, awards, and a Dosta! toolkit to combat anti-Gypsyism and discrimination, fight prejudice and stereotypes and raise awareness among the general population about Romani culture, language and history.
Dosta! campaign website: www.dosta.org.
Following the implementation of the child consultations in 2017 for the development of child friendly campaign material as part of the Dosta! Campaign, children themselves expressed the need for campaign material to be developed by children for children which will assist children in understanding and confronting stereotypes and disproving prejudices. Some of the indicators in the concept below reflect their ideas.
DESCRIPTION OF THE TASK
Produce a child-friendly video clip for the Council of Europe’s DOSTA! Campaign, taking into account the recommendations in the Concept Outline below. The material will be distributed through joint efforts of the Roma and Travellers Team and the Children’s Rights Division. This distribution will be made through websites and social media and will be provided to both the Ad hoc Committee for the Rights of the Child (CAHENF) and the Ad hoc Committee of Experts on Roma and Traveller Issues (CAHROM). It is expected that this material will be translated, in due time, into non-official languages of the Council of Europe, including Romanes.
CONCEPT OUTLINE
Two child friendly video clips were developed in 2018 for children between 6-14 years of age as part of the child friendly consultations project.
Video clip 1: Open your Mind - Go beyond stereotypes
Video clip 2: Open your Mind - Go beyond prejudice
See below concept outlines for the third Video Spot/Clip – target audience 15-17-year-old children.
Video Spot Clip COUNCIL OF EUROPE DOSTA! CAMPAIGN TO FIGHT ANTI-GYPSYISM |
||||
The video clip will form part of child friendly version of the DOSTA! Campaign "Dosta", a Romani word meaning "enough", is the bases of an awareness raising campaign of negative and biased beliefs, prejudices, misconceptions and discriminatory attitudes towards Roma. The Dosta! campaign is a response to the need to combat the distinct racism, discrimination and intolerance that many Roma face in Europe today. |
||||
Target Audience: 15-17-year-old children Title/Slogan: Usage: -A campaign slot in the CoE Dosta website -To be used as part of the training material for the Child Friendly DOSTA! campaign -To be used in social media |
Concept It is important to start early to talk to young people about respecting diversity and challenge misconceptions about Roma, to give them the opportunity to understand the consequences of discrimination on the lives of people. What are the children saying? -they have limited information on human rights -they are not given the opportunity to challenge beliefs and misconceptions -they need to understand stereotypes, discrimination, human rights -what can they do to stop anti-Gypsyism - they need to get a strong message across -it is important to speak out and not to be silent |
|||
What is the problem? Speak out about the consequences of discrimination What are the solutions? Understanding that we can change things by speaking out, supporting the fight against anti-Gypsyism No one needs to suffer discrimination Reduce the conflict Reverse the situation You can do something! Possible script approach (examples) |
Duration: 2 mins Format: real people setting Languages: English and French |